Project Overview

Overview

The Eventure project began with a clear vision: to create a user-friendly platform that helps people discover nearby events effortlessly while offering location-based filtering, a ticketing system, and diverse event categories such as sports, art and culture, music, shows, etc. The platform is designed to cater to two key user groups: 1) individuals seeking to discover and attend various events and 2) event organizers aiming to promote their events effectively.

Value Propositions (VPs)

• Easy Booking & Ticketing:

• Personalized Recommendations: Tailored to users’ location and interests.

• Event Promotion for Organizers: Tools for visibility and audience engagement.

• Discover Diverse Events: From local meetups to major festivals.

• Attendee Visibility: Facilitate better connections between event-goers.

• Networking Opportunities: Create meaningful interactions within events

As event discovery has become an integral part of social and cultural engagement, we decided to focus on it as our concept project.

We created "Eventure", a user-friendly platform that allows users to effortlessly discover nearby events through personalized recommendations, location-based filtering, and a streamlined ticketing system.

Additionally, Eventure fosters connections by enabling attendees to see who else is attending an event and offering the option to connect and network directly through the platform, making it more than just an event-finding tool.

UX Researcher

UX/UI Designer

Role

Tools

Team

Duration

Figma

Miro

Maze

Zoom

Group of Two

Four Months

Part-Time

Design Process

Our four-month design sprint was structured into four distinct phases, with continuous iteration serving as a vital component at every stage of the process.

Research

Survey & Interview

Users' needs identified via survey and interview:

Event Seekers' Needs:

• Easy Event Discovery: Location-based search and personalized recommendations to find relevant events effortlessly.

• Seamless Ticketing: A simple booking system with minimal steps to secure tickets quickly.

• Comprehensive Event Details: Clear information on event type, schedule, location, and ticket prices.

• Networking Opportunities: Ability to see and connect with other attendees for social and professional interactions.

Event Organizers' Needs:

• Effective Event Promotion: Tools to showcase events attractively and increase visibility.

• Audience Engagement: Features to interact with potential attendees and encourage participation.

• Optimized Event Listings: Well-structured layouts with clear descriptions, images, and ticketing options.

We reviewed four similar websites to analyze their features and workflows. This analysis helped us design a more efficient information architecture and identify the essential features our platform should include.

Competitive Analysis

Persona

To gain a deeper understanding of our users' goals, needs, experiences, and behaviors, we created a persona based on insights from user interviews and surveys. This persona was updated throughout the project as we gathered additional data. It served as a valuable tool for stepping outside our assumptions and re-evaluating our initial ideas to ensure they aligned with user expectations and needs.

Main Needs and Goals

Needs:

1. Event Discovery: A centralized platform to find a variety of events, such as music festivals, art exhibitions, sports events, and children's activities.

2. Community Building: Opportunities to connect with other attendees, fostering a sense of belonging in a new city.

Goals:

1. To immerse herself in the local culture and discover events that align with her interests.

2. To make new friends and build meaningful connections in a new city.

Sarah Miller – New York

Sarah has recently relocated to New York City and is eager to immerse herself in the local culture, make new friends, and explore events that align with her interests.

To align the site's information architecture with user expectations, we conducted a card-sorting exercise to group about 36 event categories into more intuitive clusters. The results revealed seven main categories: Nightlife & Parties, Holiday Events, Food & Drink, Shows, Sports, Music, and Art & Culture. Each main category contains 4-7 subcategories.

After the initial card-sorting sessions, based on user preferences and needs, we introduced three additional categories: Business & Networking, Health & Wellness, and Free Events. This refinement ensured the platform catered to a broader range of user interests and needs.

The information architecture for our platform was designed to ensure seamless navigation and alignment with user expectations. Using insights from card-sorting sessions, we structured the content into 10 main categories: Nightlife & Parties, Holiday Events, Food & Drink, Shows, Sports, Music, Art & Culture, Business & Networking, Health & Wellness, and Free Events.

Cart Sorting

Site Map

Design

Low-Fidelity Wire Frames

We initially created low-fidelity wireframes through hand sketches to map out our ideas, enabling smoother collaboration and guiding the early design process.

We then developed digital low-fidelity wireframes in Figma to structure page layouts and refine the design direction.

These wireframes went through multiple iterations before finalizing the content and overall structure.

To start designing high-fidelity interfaces, we established a design system that ensured consistency across all screens, defining colors, typography, and element dimensions.

This visual foundation sets the tone for a dynamic and user-friendly event discovery experience.

UI Design Direction

The mood board for Eventure platform features a vibrant blend of blues and yellows inspired by nature and art. The color palette conveys energy, optimism, and trust.

Mood Board

Testing & Iteration

Here, you can see some of our initial design pages for both the website and application, which evolved through continuous iteration, research, and refinement throughout the design process.

Deliver

Final Prototype

You can check out the final clickable prototype for both mobile and desktop version here:

View Mobile Prototype

View Desktop Prototype

Here, you can see the final design of some selected pages for both the website and application.

Challenges & Key Takeaways

Throughout the Eventure project, we faced several challenges that strengthened our problem-solving skills and refined our approach to user-centered design:

• Optimizing Information Architecture – Structuring event categories in an intuitive way was a challenge, but through card sorting and user testing, we developed a clear and user-friendly navigation system.

• Refining Search & Filtering – Creating a seamless search experience with effective filters required multiple rounds of testing and refinement.

• Enhancing Networking Features – Incorporating attendee visibility and networking tools while maintaining user privacy and comfort was a delicate balance.

• Group Collaboration & Communication – Working as a team required effective communication, adaptability, and conflict resolution to align design decisions and integrate diverse perspectives. These challenges helped me enhance my soft skills, including teamwork, time management, and iterative problem-solving

The Next Step

Moving forward, we aim to further refine Eventure by:

• Conducting more in-depth usability testing to enhance the user experience and identify areas for improvement.

• Expanding event discovery by integrating AI-driven recommendations based on user behavior and preferences.

• Improving networking features with interactive attendee engagement tools, such as event chatrooms.